“The video is a dark somber metaphor that speaks for itself,» the band states in the official comment on the music video.
The director of the clip is Nathan Cox, an MTV-awarded music video director, whose previous works include Linkin Park’s ‘In the End’ ‘Papercut’, Disturbed’s ‘Stricken’ and ‘Inside the Fire’, Static-X’s ‘Cold’ and Marilyn Manson’s ‘Personal Jesus’, among the others. ‘I Apologize’ video shooting took place at Angelus Rosedale Cemetery in Los Angeles. What did he write on his own headstone? Watch the video below to find out. Along the way, he passes the tombstones for Jimi Hendrix, Scott Weiland, Kurt Cobain, Jim Morrison, Janis Joplin and other iconic music figures.Įventually, Moody stops to dig his own grave. In the clip, we find Moody in a cemetery, wandering with a shovel, as he sings the song. The video is a sincere message from frontman Ivan Moody, who recently started battling his addiction issues. Ivan Moody digs his own grave and reappraises old values in the new music video - watchįive Finger Death Punch keep unfolding their Got Your Six album: they have just released a music video for their track ‘I Apologize’.
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